“I don’t think about the work in general terms. I’m too preoccupied at any one time with thinking about specific projects. But since you ask, I can say what the principal issues in designing album covers are:
crossing the durational bridge (music is sequential, note after note, visual design is all present at the same time);
provoking a second glance - inviting the viewer to look again as she/he might listen again (perpetrated ambiguity );
reflecting the scale: music is large, covers are small, and getting smaller, but ideas and stories can be big despite being presented in small format;
and hinting - not saying something too specific, because music means different things to different folk.
I see our job principally as translators, translating an audio event (the album) into a visual event (the cover).”
- Storm Thorgerson


